In coordination with our developers, I converted the page functionality on our site from static
singles to entry-based page building, creating the ability for additional pages to be published as needed.
I created and SEO optimized client-support pages in conjunction with the sales team, developers, and web designers to streamline client relationships and increase site UX. Additionally, I spearheaded the project to get the Privacy Policy and Terms & Conditions in the footer to make the website GDPR compliant.
Additionally, I oversaw the installation of rededesigned Category Landing Page filters for desktop and mobile to improve the UI of the site. For this project, I created custom logic for the way in which the visual hierarchy and location tagging would appear on the site.
Along with this improvement, new Product Status Category Tagging appearance and logic was installed to allow for a hierarchical filtering view.
When a product is uploaded, the “New” tag will apply automatically and disappear after 30 days. This creates a hands-free stream of relevant products for the user to browse.
I also suggested and implemented a hover effect on the product grid, so an in-situation or detail image will appear on hover, adding to the visuals-first focus to our site and compelling session duration and product inquiry conversions.
Another project I oversaw was the release of an updated typography kit for the site as well as a new homepage hero el
ement for desktop and mobile, which reflects our new brand identity as a visuals-first eCommerce business.
Additionally, we now have the increased
UX of hover for subcategories on the navigation bar. A featured section was also installed to showcase a subset of Subcategories.
To optimize the checkout flow, the product finishes were altered to 1-click swatch changes and the “add to cart” button now disappears when products are not available for purchase.
Additionally, I added a shopping cart flyout when the user clicks the “add to cart” button so they view what is currently in their cart, including the new addition.
CMS
Working with our developers at Foster Commerce, I updated the URL logic and paths to include priority keywords, “furniture” and “lighting.” Additionally, we created URLs with filters built-in so the user can link directly to a filtered Category Landing Page for use in socials, ads, and creative content.
For example, an ad about UL listed lighting can now go directly to https://haute-living.com/lighting?s=ullisted and the user will not only see UL Listed lighting right away, but the search engine will recognize that we are linking related content.
For example, an ad about UL listed lighting can now go directly to https://haute-living.com/lighting?s=ullisted and the user will not only see UL Listed lighting right away, but the search engine will recognize that we are linking related content.
To increase our organic SEO and authority score, I installed custom design logic in the Category Landing Pages so that they would be able to host more text content.
This will increase our organic rankings and visibility for priority keywords. Additionally, I suggested a solution to have multiple <h> tags on the same text entry field to boost our SEO efforts while remaining within the strict aesthetic guidelines set forth.
